Alexandra Weston

DVP Brand & Creative Strategy

Alexandra Weston picture

Alexandra Weston

Holt Renfrew

DVP Brand & Creative Strategy

Alexandra Weston worked in New York for some of the most influential brands in the fashion industry including Vogue, Esteé Lauder, KCD, and Calvin Klein. Returning to her hometown of Toronto, she co-founded and successfully ran the branding and public relations firm ASC PR Inc., specializing in fashion and luxury lifestyle. Alexandra joined Holt Renfrew in 2013, where she currently spearheads Holt Renfrew’s brand vision, including the brand’s strong sustainability actions. These initiatives began in 2014 with the launch of H Project and have since grown to include being the first and only Canadian business with approved science-based targets in the retailing sector, net-zero roadmap, and rigorous material commitments. Alexandra is dedicated to being an environmental advocate and has served as a member of the World Wildlife Fund Canada’s board. She has driven corporate awareness and fundraising initiatives for Oceania Canada, WWF-Canada, and Save the Elephants, to name a few. She holds a unique combination of knowledge and passion for luxury retail, branding, and sustainability.